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You searched for: "*"

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Research papers

Looking East, looking West

This paper concerns the planning, execution and communication of the results of Turkeyâs first âindustryâ readership survey. Three sets of problems needed to be resolved. First, Turkish media competition is intense, particularly...

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January

Year

1947

Month

April

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2024

You searched for: "*"

Research papers

Looking East, looking West

This paper concerns the planning, execution and communication of the results of Turkeyâs first âindustryâ readership survey. Three sets of problems needed to be resolved. First, Turkish media competition is intense, particularly...

Catalogue: Seminar 1998: Towards Total Communications Strategies

Authors: GÃ¼len Atakbek, Michael M. Brown

October 20, 1998

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January

1947

April

2024

You searched for: "*"

Research papers

Looking East, looking West

This paper concerns the planning, execution and communication of the results of Turkeyâs first âindustryâ readership survey. Three sets of problems needed to be resolved. First, Turkish media competition is intense, particularly...

Catalogue: Seminar 1998: Towards Total Communications Strategies

Authors: GÃ¼len Atakbek, Michael M. Brown

October 20, 1998

Citation

This paper concerns the planning, execution and communication of the results of Turkeyâs first âindustryâ readership survey. Three sets of problems needed to be resolved. First, Turkish media competition is intense, particularly...